The task is to review EuroJet's foreign exchange exposure Coursework

The task is to review EuroJet's foreign exchange exposure - Coursework Example In addition to this, as has been noted in the case study that the company plans to opt for one of the two options for expansion, which include expansion of network to intercontinental destinations and growth of existing network, the report also provides an evaluation of the risks associated with these two options in terms of foreign exchange risk and international environment risks. Besides this, a critical review of the literature pertaining to foreign exchange risk has been provided in the appendix at the end of this report. Management of Foreign Exchange Risk Having noted the fact that Euro Jet is faced with a risk of foreign exchange exposure due to fact that its revenues are earned under different currencies’ denominations, it is therefore pertinent to understand first that what is foreign exchange exposure risk and how it influences a company’s revenues. Moreover, the understanding of different risks and methods to manage them is likely to result in determining an approach which is more suited to the needs and requirements of Euro Jet. Foreign Exchange Exposure Risk The foreign exchange exposure risk refers to the expected gain or loss incurred due to fluctuations in the exchange rate (Arnold & Kumar, 2008; Moles et al., 2011). The foreign exchange risk resulting from fluctuations in the exchange rate may impact the overall cash flows, revenues, assets and liabilities and other items of financial statements of a company. In other words, the changes in foreign exchange rates result in the changes in a firm’s value, which may be favourable or an unfavourable change (Madura, 1989). Companies having operations in more than one country, like Euro Jet, are projected to risks associated with foreign exchange fluctuations. The risks associated with foreign exchange fluctuations may be categorised into three main types, which are as follows: Transaction Risks This risk relates to the risks associated with cash flows, i.e. the impact of changes in the exchange rates on revenues receivable, expenses payable, and other payments to be made to shareholders and third parties (Arnold & Kumar, 2008; Moles et al., 2011). Translation Risks This risk refers to the impact of change in foreign exchange rates on the value of a company. The impact of changes in foreign exchange rates is translated and reflected in the balance sheet of the company (Arnold & Kumar, 2008; Moles et al., 2011). Economic Risks This risk relates to the exchange rate fluctuations translated in the present value of operating cash flows to earned in future by a company. In other words, this risk relates to impact of changes in foreign exchange rates on the earnings of a company (Arnold & Kumar, 2008; Moles et al., 2011). Keeping in view this discussion of the foreign exchange risk and its various types, the approaches for managing foreign exchange exposure risk can be discussed as under. Approaches for Managing Foreign Exchange Exposure Risk In order to manage f oreign exchange exposure risk, the most common and widely applied approach by both financial and non-financial business entities is the use of hedging. However, hedging has also various types and therefore various hedging approaches can be followed by business entities, and particularly by Euro Jet. Hedging refers to dealing with risk for a company resulting from exposure to

Labeled behavior Essay Example for Free

Labeled behavior Essay After his release from Wiltwyck, Butch lived with his dad in a run-down tenement in the Bronx. Butch admired his father for his criminal exploits and his time imprison. Butch’s dad got drunk a lot and beat on Butch. Life degenerated into a nightmare and a series of tragedies for Butch. Rather than continue to live being beaten, Butch robbed a taxi driver at knife point and turned himself in to the police. The robbery was also part of his dream to become a real criminal. It was as if going to prison was the only future he could envision. Butch imploded from all the terrible forces within him, including his shattered home life and the terror of living by the code of the street. He became violently angry without provocation and acted as if he were mentally retarded. He claimed to hear voices and tried to choke another boy. Butch was sent to Bellevue Hospital for evaluation. The psychiatrist evaluating him found him seething with anger and ready to explode at any moment. Butch was also lonely and needed someone to love. Nevertheless, he was capable of explosive, homicidal behavior. He was labeled as having childhood schizophrenia, which psychiatrists at the time assigned to anyone hallucinating or claiming to hear voices. At age 14, Butch was sent to Rockland State Hospital. Butch became calmer there when he was removed from his parents’ troubles. A social worker discovered that his mother Marie was a prostitute and his father James, an alcoholic, was in the advanced stages of syphilis. The author speculates that congenital syphilis may have contributed to the family’s troubles. The psychiatrists at Rockland State Hospital diagnosed Butch as having childhood antisocial behavior marked by irritability, inattentiveness, and impulsivity. In adults, the syndrome is known as psychopathy or antisocial personality disorder. Discussion: (1) Heredity Study For the first time a family history of congenital syphilis is noticed. The disease attacks the brain. Personality changes are another symptom. There is no way to know whether or not Butch was suffering from congenital or contracted syphilis and its effects without blood tests on him and the other family members. From the family history, this is a distinct possibility even back to slavery days. (2) Differential Opportunity Theory People deprived of their basic needs such as food, water, shelter, safety, love, and self esteem will seek them any way they can get them. They may give up on their educational goals or not know about them. They fight because they know no other means of resolving conflict. After being beaten by his alcoholic father, Butch turned to crime to return to prison, a place where he would be safe, because he did not know how to escape legally. This theory fails to explain why other people in the same situation escape to live with other family members or turn to friends or some other source of safety other than commit a crime in order to return to prison. (3) Crime and Labeling Theory – Butch’s grandmother Frances has repeatedly told him he has the devil in him, like his father did. She really believed this. He is labeled at the Children’s Center when he begins to hear voices and hallucinate. He is sent to Wiltwyck, which is a residential treatment center for emotionally disturbed boys, and he is given that label. He is labeled as paranoid, aggressive, and prone to violence. Once these labels are attached by professional diagnosticians, it is difficult to remove them. The labels themselves cannot explain Butch’s actions or why he hears voices and hallucinates. The labels describe what Butch says is happening. Example of Behavior #3: Butch tries to sell 150 pornographic pictures and their negatives to Dave Hurwitz in his pawnshop, called â€Å"Dave’s Tailor Shop†, in Milwaukee. Butch stole the pictures from his employer, the Evans Color Lab, which saw no reason to report the crime. Hurwitz told Butch to come back tomorrow, and he would pay him $50 for the pictures. The next morning, Butch confronts Dave, who denies all knowledge of the pictures. Butch sees his photos behind the case register and reaches around to reclaim them. Hurwitz starts pushing him out of the shop. Everything in Butch’s life comes together. Here is a man calling him a liar, trying to hustle HIM, and insulting him. Since he was a boy, he had learned that disrespect was the worst thing a man could do to you. He had been taught to use physical violence to meat that threat. The thought running through Butch’s mind was, â€Å"He is disrespecting me. † Butch goes wild with rage and grabs the long hunting knife from the sheath on his back. He stabs Hurwitz six times and a customer, William Locke, six times before he leaves, almost running over a witness at the door. Butch turns himself in, confesses to the police, never requests a lawyer, and receives life in prison, returning to the only safe place he knows. Discussion: (1) Heredity Study – We do not know if Butch’s genetics predisposed him to crime. There are no blood studies confirming the hereditary syphilis. There are many people with genetic abnormalities who do not become criminal. It is obvious that Butch has now learned he is safe in prison, and that the security there fits his needs. If genetics were involved, Butch’s male ancestors should exhibit the same behavior. The theory is not testable here. There is no way to ask Butch why he feels this way. It also does not explain his uncontrollable rage when the pawnbroker tries to avoid paying him. (2) Differential Opportunity Theory – Butch has access both to a job and to illegal means of making a living. He stole from his employer and continued his life of crime despite the better example and the trade he learned. Not all people with a trade and a job take advantage of their employers, even if their family male role models are criminals. (3) Crime and Labeling Theory – By now, Butch has been labeled by professionals as a young sociopath. This describes behavior but cannot stop it or predict it. This is a circular path. A person who is labeled as a sociopath will behave as one and the label will be confirmed. Sometimes no other reasons are sought for criminal behavior. The adult Butch has received no therapy or other treatment for any of his labeled behavior.

Women Are The Soul Of Our Community Sociology Essay

Women Are The Soul Of Our Community Sociology Essay Introduction: Status and Social Position of Women The women are the soul of our community and they are self build and self trained human responsible for the morale development of their children, inspiration for the family and an example for the community to follow. As a wife, woman is his best friend and inspiration. The history conveys that, Each successful man has an inspiring woman responsible for success.  [1]   According to Swami Vivekananda- That country and that nation that do not respect women have never become great, nor ever be in future. According to Historian Romilla Thapper- Within the Indian sub-continent there have been infinite variations on the status of women diverging according to culture malice, family structure, class, caste, property rights and morals. Tagores said, Womens are the ornaments of society. The society was male dominated and he ruled mainly by ethics and morals. But now a days womens are enjoying the topmost supremacy and these have won over intelligence and mental capacity of the men. Today if it was that the society was Male-Dominated then india wouldnt have produced highlighting examples such as P.T.Usha-The Women Athlete, Lata Mangeshkar-The Nightingale and the Singer, Sonia Gandhi-Political and Klpana Chawla-The Indian Astronaut. Today the proverb given above has proved true. A woman is the pillar of a family, and concussively that of a nation. The statue of liberty which is symbol of peace and liberty is none other than that of a woman. Therefore, respect women and every life.  [2]   In spite of fifty percent of the population on the world wide, women were not in equal status with men. This differential position causes socialization raises from boys and girls are different roles. As a traditional form, the status and social role of the women in every society, specific Indian society have been women are weaker than men. Women are the teachers of the society and they are not competitors. Woman as the mother is the best friend and teacher for the child, especially girl child (Firestone, Catlett, 1993, the Mother-Daughter Bond). Woman as friend is an inspiring support for any task. Woman as wife is a best friend and supportive partner for the husband. Woman as a family member is a best family manager and care taker of family values and traditions. Women as a community member are an example of love, friendliness, inspiration and the best worker. These are the normal roles and responsibilities performed by the women community around the world. Woman is an all-round pla yer in the game where, playground is family. The only difference is that, woman is an all-round player at almost all such play grounds around the world. In family, woman is an excellent manger cum worker.  [3]   The social stratification of women in-India however leaves them as a second rate citizen. This is no more evident than the violence to which a woman is subjected in her domestic setup. Violence against woman is present is every society cutting boundaries of class, culture, education and age. Even though most societies proscribe violence against woman, the reality is that she is tortured physically, psychologically, sexually and economically, the right to equality, security dignity and self worth are denied to woman. At times the place where a woman seeks love, safety, security and shelter, becomes a place of terror and violence at the hands of somebody close to them whom they trust.  [4]   If we visualize the multiple view of the, woman from various families working for her children, family and herself; we will find that there several women working for the development of their respective families. In broad sense, they are working for combined development of the family, community and society in which they live because; community is the united from of varied families. A woman is never appreciated for her indirect participation in this strong development and in the progress of her children, family or external community. She can be said as a silent and selfless leader. We take woman as a strong pillar on which the progress of the family and community depends. If she is educated enough to utilize and manage the family resources in smart manner and every woman does so, than such community will definitely progress irrespective of the variations in the religion, tradition, culture and financial background that are present in any community around the world. There can be many ci rcumstances that can prevent woman from performing at her best. It can be lack of peer support, illiteracy, lack of knowledge, lack of resources or lack inspiration to name few.  [5]   Crime, atrocity and violence against woman is a manifestation of the historically unequal power relations between (revelation of the factual disproportionate power relation among) man and woman, which led to the domination of a womans fuller advancement. Violence in the domestic spare is usually committed by them who are or who have been, is position of trust and intimacy and power-husbands father, brother, uncle sons or other relatives. It does not mean that women are not violent but their actions account for a small percentage of domestic violence. Such as outside homes these type activity boy friend and unknown person. The criminals, atrocious abuser and the abused are tied together because of emotional, physical, biological, familial, residential and financial ties, and are often their intimate partners.  [6]  Perpetrators of domestic violence seek power and control over their survivors. The factors which contribute to the continued prevalence of violence are mainly the womens lack of access to legal information, aid or protection (womans lack of deprivation of approach to legal information, to provide support or safeguard) and also the lack of laws that effectively prohibit violence against women.  [7]  There is also failure to reform existing laws and the efforts made on part of public authorities to promote awareness of and enforce existing laws are also inadequate. The absence of educational and other means to address the causes and consequences of violence is also the reason behind the prevalence of violence. The Universal Declaration of Human Rights (UDHR) declares that Motherhood and childhood are entitled for special care whether born in or out of wedlock shall enjoy the same protection.  [8]  The Indian constitution enshrines in Art.14, 15, 39(a) (d) and (e) that the state shall ensure a just social order for women based on equality and dignity. In spite of all these, and on the sacred land of Sita, Sabitri and Damayanti it found that women are being seduced, tortured, and enjoyed and betrayed. In spite of Constitutional guarantees and legal protection there is a rise on the trend of committing offenses against women and the domestic violence is one of them. Women have always played a specific and crucial role which has been veiled in society and history. Traditionally, the Indian woman has been the keystone of the family and society in general. She creates life, nurtures it, guards and strengthens it. In her task as mother, she plays a vital role in the development of the nation.   [9]   Status and social position of women in India Women in India have been always topics of concern since ancient period. They can as a exact example of perfect home-makers. With their incomparable quality of the calm ness of mind they easily handle even toughest situation as well. The Indian women are fully devoted to their families. They are preached in the names like as Goddess Durga, Goddess Saraswati, Parvati and goddess Kali.  [10]  The evolution of the status and social position of women in India  [11]  has been a continuous process of ups and downs throughout history. For the purpose of depicting a brief survey of the changing position and role of women in India throughout history, four broad periods are considered: Ancient Period Medieval Period Modern India Period British-India Period. After Independence Period Brief described each period on following as:-

Mark Twain’s The Notorious Jumping Frog of Calaveras County Essay

Mark Twain's â€Å"The Notorious Jumping Frog of Calaveras County†   Ã‚  Ã‚  Ã‚  Ã‚  Mark Twain’s â€Å"The Notorious Jumping Frog of Calaveras County† is a short story with the lesson that what goes around comes around. In this short story, which first appeared in 1856 and his first successful story, Twain uses local customs of the time, dialect, and examples of social status in his story to create a realistic view of the region in which the story takes place. The way that the characters behave is very distinctive. Dialect is also used to give the reader a convincing impression of the setting in â€Å"The Notorious Jumping Frog of Calaveras County†. The social status of the main characters in this story also was something that Twain took into account in writing this story. Mark Twain is a realist who concentrates on the customs, dialect, and social status of specific regions of the country. Twain describes local customs and the ways that the characters behave to create a more realistic setting for the story. In the story the characters engage in behavior or activities that would be unusual for a regular person to do. For example, the narrator says: Simon Wheeler backed me into a corner and blockaded me there with his chair, and then sat down and reeled off the monotonous narrative which follows this paragraph. He never smiled, he never frowned, he never changed his voice from the gentle-flowing key to which he tuned his initial sentence†¦ (1190) This quote illustrates the kind of person ...

Do Women Lust

Do Women Lust? I think that all women lust because every female has a hormone that comes out when they see a hot guy. They begin to start thinking about the guy and what he looks like with his clothes off. Some women even go as far as telling their friend that’s around them what they would do to the dude. Most people don’t really realize or notice when a lady lust after something. Most females don’t show there expressions on their face but on the inside her mind is running wild about the person whether it’s a male or another female.Most women won’t typically show that their lusting like men try to do. Sometimes the ladies eyes can tell you if they might be lusting or see a man that has caught their eye and they will probably watch them until they leave their sight. Women thoughts are just like men because they have their thoughts and ideas of how they can please the guy. Women know exactly how to turn on a man. They know how to turn them on by manip ulating this hardwired â€Å"quirk† that absolves them of the need to actually know anything about a woman.This means that the women start acting sexy but acting distant at the same time. They do things that they know will make the man want to see what they really can do once they are able to take the woman’s clothes. The women know what they be doing when the start teasing the guy by slowly taking off her clothes and a sexy dance with it. The women know most of the times that they don’t really want to have sex with the man so she will play with his emotions until she gets tired of doing that or until she take it too far and wants to have sex for real with him.

Ethical Problems associated to Information Technology Essay

Information technology has been continuously booming with new technological products that create a more diverse information environment. There have been dramatic changes associated with the IT, and these changes create ethical problems and upheavals that usually have something to do with ethics. True, there has been technological development in the arena—one that occurs â€Å"when either the technological paradigm is elaborated in terms of improved concepts, theories, and methods, or in instances of the paradigm are improved† (Moor, 2008, p. 27), such as in terms of efficiency, effectiveness, and safety. This creates an enormous social impact, and it has led to a technological revolution that considerably takes time and is difficult to predict. Information technology has gone over the introduction stage and the permeation stage. We are on the power stage wherein the technology is readily available, affecting people directly and indirectly. This creates an impact that is superbly enormous; yet, there are always the ethical problems that springs forth in the arena. Ethical problems that surround the self-identity, anonymity, and privacy of a person are always attached when it comes to IT. The technological revolution has a large-scale effect that transforms the society, while affecting the manner in which the society functions (Moor, 2008, p. 29). It is evident that open technological revolutions in open societies still need some enhancements, so that the ethical problems would be controlled and maximized. Main Body There are a number of important issues that surround the technological paradigm of IT, especially in relation to ethics. Some of these are in the form of self-identity, anonymity, as well as privacy. There are also other unethical issues (e. g. , cheating, hacking, wardriving) that are attached to the technological paradigm of IT. Ethical problems in self-identity The self-identity is being constructed according to how the individual interacts with the society and with himself or herself. In the social landscape of modernity, there are numerous major changes in the external social environment that affects the individual during this social transformation. In the age of the IT, people get to have the capacity to reconstruct the universe through the everyday realities and circumstances that take place in their specific worlds. It is a continuous state of affairs that largely creates the self-identity and the personal feelings attached to this paradigm. This new sense of identity are being formed with the intrusion of the IT in a person’s life, and people get to have personal relationship even with people who are unknown to them—people who suddenly pop out in their computer’s screens, with names that may or may not be factual. Personal relationships help form the self-identity, offering opportunities for self-expression and the self-renewal. According to Giddens (1991), The modern world is a ‘runaway world’: not only is the pace of social change much faster than in any prior system, so also is its scope, and the profoundness with which it affects pre-existing social practices and modes of behavior. (Giddens, 1991, p. 16) With this, it is apparent that the IT becomes an active component in the continuous transformation of a person’s identity, as it creates and affects the social practices and the modes of a person’s behavior. Thus, problems that affect the personal life of the individual could affect not only the self-identity, but the social practices and the environment as a whole. Ethical problems in terms of anonymity and privacy, for example, can lead to an identity that is blemished because of unethical conduct. Despite the fact that people always carry discursive interpretations of their behavior, this practical consciousness drives the person into creating or destroying the ontological security of human activity in a culture. As an effect, people tend to write comments anonymously while hiding their true identities. Ethical problems in anonymity According to the article that Richard Perez-Pena (2010) wrote entitled ‘News Sites Rethink Anonymous Online Comments’, it says that Internet users usually make use of the digital disguise, revealing their power and their sentiments without acknowledging their true identities to the viewers. This constitutes a sort of freedom for the digital users, and this is most typical in news sites, wherein the viewers are allowed to post comments without indicating their true identities, keeping their privacy in a world that is being presented in public. As indicated in the article, â€Å"Anyone could weigh in and remain anonymous† (Perez-Pena, 2010, p. 1), and this leads to the question on whether or not viewers of Internet sites should be allowed to remain anonymous when dictating their comments and suggestions. This is a very significant ethical problem associated to IT, since it has been ethically accepted that any type of idea or sentiment should be associated to the respectful person who has formed the idea. According to Arianna Huffington, founder of The Huffington Post, Anonymity is just the way things are done. It’s an accepted part of the Internet, but there’s no question that people hide behind anonymity to make vile or controversial comments. (Perez-Pena, 2010, p. 1) It has, therefore, been advised that viewers should indicate their factual names, especially when making a significant commentary about the society. They should use their real names, and this may be done by requiring people to register first before posting their commentaries. Ethical problems in privacy According to the article that Scott Rosenberg (2010) wrote entitled ‘Online Comments Need Moderation, Not Real Names’, there is also the statement that defines how newspaper website managers have been reacting in terms of anonymity and privacy keeping. As stated, â€Å"If only they could make people sign their real names, surely the atmosphere would improve† (Rosenberg, 2010, p. 1). Online conversation spaces make media outlets turn the common software on and then leave them as it is, as if the discussions would â€Å"magically take care of themselves† (Rosenberg, 2010, p. 1). The problem, however, is that the commenters should not be faceless and should carry identities that are open for the other viewers. This problem is in the identity system, with the Web having no identity system that would ethically reconnect the idea to the person who has declared it. As stated in the article, The Web has no identity system, and though the FBI can track you down if the provocation is dire enough, and if you get editors mad enough they can track you down, too, most media companies aren’t going to waste the time and money. (Rosenberg, 2010, p. 1) Ethical privacy problems can also be in the form of ‘hacking’ or â€Å"using unauthorized access to an information system† (Floridi, 2008, p. 43). This indulges privacy and confidentiality. Conclusion There are other ethical problems associated with the IT of the modern social world, such as using the new technology in order to cheat one’s taxes, or deviating the user from his or her true name or identity. It can also be in the form of wardriving wherein people try to connect wirelessly to other people’s networks (Moor, 2008, p. 33). All these unethical conducts can create an enormous social impact that leads to technological revolution that can contract IT in its power stage. With proper management, it can develop the IT into something that is more powerful and enormous, without the ethical problems that have large-scale effects on the society. It is evident, therefore, that open societies through the IT still need some enhancements, so that the ethical problems would be controlled and maximized. References Floridi, L. (2008). Information ethics: its nature and scope. In Eds. Jeroen van den Hoven and John Weckert’s Information technology and moral philosophy. New York, NY: Cambridge University Press. Giddens, A. (1991). Modernity and self-identity: self and society in the late modern age. Stanford, CA: Stanford University Press. Moor, J. (2008). Why we need better ethics for emerging technologies. In Eds. Jeroen van den Hoven and John Weckert’s Information technology and moral philosophy. New York, NY: Cambridge University Press. Perez-Pena, R. (2010, April 11). News sites rethink anonymous online comments. Retrieved May 7, 2010, from The New York Times Company database: http://www. nytimes. com/2010/04/12/technology/12comments. html. Rosenberg, S. (2010, April 13). Online comments need moderation, not real names. Retrieved May 7, 2010, from Salon Media Group, Inc. database: http://www. salon. com/news/feature/2010/04/13/newspaper_online_comments_moderation_open2010.

Tourism of Kerala essays

Tourism of Kerala essays Kerala is probably the greenest place you will ever see, it is one of the 10 paradises in the world. The coconut palms, the red tiles houses, the innumerable lakes and beaches will remain long lasting impressions to any visitor. The colourful festivals, various types of dances, martial arts and wildlife sanctuaries are the other attractions. Location Kerala is a narrow strip of land locates on the south western edge of the Indian subcontinent. It is placed between the Western Ghats mountain range on the East and the Arabian Sea on the West Legend says that Parashuram, the sixth incarnation of Lord Vishnu threw his axe into the sea from Gokarnam (near present day Manglore) and it is believed the sea retreated from where his axe fell to give birth to Kerala! Geographically, Kerala is a heady amalgam of Nature's very best. The divine high ranges of the Western Ghats on the east. The Arabian Sea on the west. Emerald paddy fields. Virgin forests. Limpid backwaters, and beaches by the dozen, which in the days of yore, lured adventurous hearts from all over the globe.Kerala is God's own land, untouched and unparalleled. Kerala is a land of great natural beauty. From the majestic heights of the Western Ghats the country undulates westward presenting a scene of silent valleys clothed in the richest green. Among the many rivers that glide across the plains to merge their waters with the Arabian sea, the more important are the Periyar, the Pamba and the Bharatha puzha. The elegant waterfalls at Vazhakal near Cochin is a popular tourist spot. Along the coast, sand dunes shelter a linked chain of lagoons and backwaters the still waters of which are studded with sea-gulls and country canoes plying at a snails pace. For tourist, Kerala offers Nature on a platter. Sandy beaches of Kovalam, blue Lagoons at Veli, Hill stations at Ponmudi and Munnar, backwaters of Kollam and Alappuzha, greenland plantations in the highranges ...

Job Search Tips that Work Yes, They Worked for Me!

Job Search Tips that Work Yes, They Worked for Me! Many job search experts, including me, are out there giving tips about how to find jobs. I thought Id give you all some job search tips based on my own experience one that got me several interviews and a part-time job when I moved to a new city. In my search, I was open to accepting a part-time position as something steady and stable while I started my own business. Job Search Tips that Worked 1. Created multiple versions of my resume. One emphasizes my managerial experience; one emphasizes my legal experience; another emphasizes my writing and editing experience. For each job I was interested in, I made sure the keywords from that job description were in my resume! 2. Applied to a lot of jobs. Yes, even ones I thought I didnt want. Some of them turned out to be more interesting than I had expected. I also applied to jobs there was probably no way I would ever get. And I sent cover letters and resumes to places where I would want to work but where there were no available jobs advertised (including the University of Wisconsin Law School). Because you never know. 3. Wrote engaging, punchy cover letters. Each cover letter was custom tailored to the specific job I was applying for. It made a difference. I was offered several interviews in widely divergent fields. 4. Went on an informational interview. Where there was no position currently available but there was a possibility of a future job, I scheduled time to talk to someone relevant. 5. Asked what I needed to bring to interviews. I found out what the employer wanted and brought the requested materials. 6. Showed up 15 minutes early for interviews. I also  chatted politely with the receptionists whenever possible. Believe it or not, this practice can get you far! 7. Stayed positive and friendly in the interviews. I talked about things other than the job. Plus I had researched the company, so came prepared with questions I could ask about the organization and the job. 8. Wrote thank you notes. (At least when I was interested in the job!) If 2 people interviewed me, I wrote 2 thank you notes, each with its own unique message. 9. Clarified my priorities for myself. I got clear that having a part-time job with flexibility, in an open and friendly environment, was what I wanted. These attributes were more important for me than the pay rate or even growth opportunities. The more I got clear about what I wanted, the closer I got to getting it. 10. Stayed active! I searched for or applied for jobs every day, while also taking care of my body by exercising every day. I sent out at least 2 job applications per week, whether I found the perfect opportunity or not. In my spare time, I volunteered to help a woman with disabilities to write a book. I took a transcription job that kept a little bit of money flowing in. And I started my own business, which got me out in the community and on the internet networking. I was never sitting around wondering what to do on any given day. Remember, action breeds action! Doing  something –  anything – keeps you engaged in your life and work. You never know what will come out of the relationships you form. How Effective Are These Job Search Tips? What did I get out of all of this? Several interviews, and ultimately a 25% time job at the University of Wisconsin Law School, Office of Career Services. Its was a perfect fit as I ramped up my own business. All these job search tips worked for me.  What has worked for you?

A Strategic Analysis for Tim Hortons

A Strategic Analysis for Tim Hortons Presently, Tim Hortons is regarded as the leading publicly traded restaurant chain in Canada. Not only is it Canada’s leading quick-service restaurant brand but also the fourth largest publicly traded restaurant chain in North America based on market capitalization. They have the number one market share in breakfast and snacking day parts and a solid number two share in the lunch day part in Canada (1). However, Tim Hortons needs to pay more attention towards their growth and development into U.S. and other markets worldwide in order to become a true spearhead in their industry. Moreover, they can lessen the risks related with expansion by engaging in partnerships with other successful firms. Analysis/Rationale Although, as mentioned above, Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Horto ns cannot exclusively depend on a single market. In this day and age, there are solid opportunities for them to become the world’s best, through new emerging markets with high probability for huge profits. There are increasing trends of coffee drinkers in China and India, two countries with enormous fondness for Western style drinks and meals and Tim Horton’s expansion in those countries will play to their advantage. That is the main reason why McDonalds, the equivalent quick service restaurant industry to Tim Hortons, is earning massive profits from both China and India. Entering into partnerships also ensures that the firms are able to share the risks of failure; thereby reducing their burden. Thus, the partnership of Tim Hortons with Kahala Corp is a great idea, since it links together both Tim Hortons and the Cold Stone Creamery concepts stores in U.S. In this situation, with the benefit of sharing risks of failure; in Kahala Corp, Tim Hortons have a partner who ha s enough knowledge about the U.S market, and how it works. Similarly, Tim Hortons need to ensure that they engage in further partnerships with other firms with the purpose of offering fresh and innovative Tim Hortons products that consumers are able to purchase outside of Tim Hortons stores. This move will evolve their brand image and their competitors will feel increased competitive pressure. Even with the motivation to expand globally, financing will be a tough challenge for Tim Hortons. Financial investments and cash are vital components needed to develop their brand image in other countries; however these investments can also turn out to be extremely risky. For that reason, engaging in partnerships will reduce their financial load and the overall risk. It is also very crucial for Tim Hortons to find vastly reputable and ethical firms to be linked with, since their image will be tied with those firms. Integrated Strategy The expansion of Tim Hortons should happen gradually with a ccuracy and precision. Since they already have a solid market share and leadership position in Canada, they need to form reasonable objectives and not have an enormous anticipation during the course of their global development. The strategy which Tim Hortons needs to follow when entering into China and India is broad differentiation strategy, due to the massive population. Majority of population in these two countries consist of people with low income; though it also holds a growing middle class. Attracting a wide range of customers and buyers would prove much more profitable for Tim Hortons instead of simply appealing to a niche market. So far, this approach has been effective for them in Canada, and it may as well assist them in foreign markets. However, substantial research of their prospective customers’ values, lifestyles and beverage preference must be completed before Tim Hortons enters into these new markets. In order to satisfy majority of the consumers in foreign ma rkets, items offered such as coffee, baked goods, other hot beverages, and meal items need to be redesigned according to consumers’ needs and fondness in the region/country they are living in. For instance, Tim Hortons should stock wide variety of teas and additional milk beverages in India, since majority of the people like to drink tea and other milk based beverages in that country. Moreover, not stocking up on breakfast items will lessen costs, since there isn’t a breakfast eating routine in India. Most people just drink tea there in the morning. Thus, this reduction in costs due to the lack of breakfast items in stock can be shifted to other areas.

Evidence based case study on hyperosomar hyperglycaemia state patient Essay

Evidence based case study on hyperosomar hyperglycaemia state patient - Essay Example Hyperosomar hyperglycaemia state is a state whereby alteration of sensation may often be present without comma, and it may consist of moderate to variable degrees of clinical ketosis. Therefore, Emergency Department nurses should be keen when assessing for diabetes because older patients may in hyperosomar hyperglycaemia condition. This paper reflects the aspects of care that were provided to a patient, Mr. B, in the Accident and Emergency department, while applying triage, A-G assessment, ECG and fluid management competencies. Triage Triage involves the separation of a patient who requires prioritized care because of the severity his or her condition. This applies most in the Emergency Departments, where doctors and nurses have to determine who gets care first. According to the English Dictionary, the term triage refers to the process of determining the most important people or things from among a large number that requires attention (Oxford University Press, 2013). In medical use, triage is the assignment of degrees of urgency to wounds or illnesses to decide the order of treatment of a large number of patients or casualties. Since every day, Emergency Departments have to attend to a large number of patients who suffer from a wide range of problems, it is essential to have a system that ensures that these patients are seen in order of their clinical need, rather than in order of attendance. Triage manages a patient flow safely when clinical needs exceed capacity. It involves identification of the problem, determination of the alternatives and selection of the most appropriate alternative (Manchester Triage Group, 2008, p, 7). Identification of the problem involves obtaining information from the patients, their careers and any pre-hospital care personnel. (Manchester Triage Group, 2008). The Emergency Department acts as a transfer station through which the casualties should pass, as quickly as possible, on their way to surgery, intensive care, or a ward (Nutbe am & Boylan, 2013, p, 181). In this case, the patient was triaged by an experienced emergency nurse who has undergone specialist training. In the problem identification phase, information was collected from the patient’s son who provided past history of the patient. From the history, it was established that the patient experienced sudden onsets of lethargy, strange behaviour such as waking up at three in the morning to have a shower, reduced frequency in mitcuration and reduced drinking. When the patient was examined, it was found that the patient was alert, did not exhibit limb weakness, and was quiet, which is unusual. Besides, the patient was not clammy or sweaty. The vital signs awarded an early-warning score of 1, given that a tachycardia of 112 beats per minute was exhibited. Consequently, the patient was placed into priority category three, as per the Manchester Triage System. This required the patient to see the doctor within one hour. However, the patient was seen by a doctor, four hours after triage, which is against the requirements of priority three allocations, at triage. Furthermore, due to lack of trolleys and large volume of patients in the department, the patient was allocated on majors’ chairs instead of trolley. A-G Assessment A-G assessment is essential in facilitating the diagnosis and administration of severe and chronic primary health problems that are found in adult clients, especially the aging

Writing 102 Essay Example | Topics and Well Written Essays - 1500 words - 1

Writing 102 - Essay Example This is a very effective story in which a shed is used to convey man’s feelings of dissatisfaction and unclear sense of direction. It also explains that how dreams can be achieved if a person is totally motivated. â€Å"Number XII is a wooden shed who becomes conscious before he is even built, when he is just a pile of planks. Early in his assembled life he stores bicycles, and the bicycles radiate their essence into him. Through this unexplained but strangely buyable phenomenon, Number XII learns about and comes to desire the adventures, mobility and freedom of bicycles. Alas, sheds seem to be confined to a hierarchy only comprising different versions of them, like a garage. This is too bad. Number XII really wants to be a bicycle.† (Fearless Stories) The story Cane Brake brings forward in its true sense a variety of themes. It discusses the problems caused in families due to marriage. It helps explain that the people are usually not satisfied with their lives. Also it highlights the problems which women face in the African family systems. To begin with Kacem is a drunkard. He is not particularly satisfied with the life he is leading and instead has resorted to keeping distance with his wife and drinking. He is seen to not only ignoring his wife but also forcing set of rules and regulations over her and binding her into the primitive shackles of family where a woman could not go out. His role is extremely significant in the flow of the novel. The change in Kacem in the end highlights the power of women to bring about change. It also helps to elaborate the fact that drinking and such socially unacceptable habits can affect your behaviour and can also be a source of discomfort for your family. The other major character in this story is Kacem’s wife. She symbolizes a typical woman in the African and Asian countries where they cannot mostly go out of their homes and are bound by their husband’s orders. These restrictions and the drunken

Explain the bilateral trade flow between China and Australia through Essay

Explain the bilateral trade flow between China and Australia through the traditional and modern trade theories - Essay Example (Chambers, 2006). On the other hand, Australia’s economy has turned out to be extremely prominent and so the bilateral trade between China and Australia. The economic boom in China cannot be ignored world wide and constitutes a number of opportunities to trade with Australia. The gas treaty between the two countries had established as the predecessor in order strengthen their trade relationship. However, China needs to have raw materials and is an eminent buyer of liquid gas and minerals from Australia. The Prime Minister of Australia John Howard and President Hu Jintao of China decided on a Free Trade Agreement (FTA) as well. Hence china has become Australia’s chief customer whether it is Australia’s natural possessions or it the iron ore, which has made Australia expand its seaport to export more iron to China. The international relationship of China with Australia has been progressing since the year 1973 when the two governments signed the trade agreement and the bond between these two countries is growing even stronger day by day. The joint accords have been established since past 32 years related to numerous commodities such as dairy products, agriculture, raw materials, natural gas, iron ore, energy, hygiene guidelines along with capital protection and support for traditional aspects that have developed the business association of the two countries. *Footnote: Thomas Nicholas, Re-orienting Australia- china relations 1972 to the present, Great Britain, MPG Books LTd.2004. The relationship has further enhanced due to their combined Participation in APEC (Asia Pacific Economic Cooperation). The study also focuses on the Free Trade Agreement (FTA) and the challenges along with opportunities for Australia and China where the involvement of WTO (world trade organization) also plays a vital role. Initially the conciliation tool place in Sydney in 2005, May and continued till the beginning of year 2008 and had 11 negotiable meetings. A free t rade agreement is a contract between two countries where tariffs are excluded from deals and it lies under the rules set by WTO.( Thomas, 2004) A gauge to determine the economic conditions of a country is its gross domestic product (GDP) which refers to a final worth of every product in a particular time frame and is measured in terms of comparison with last year (quarter of full year), e.g. if the current GDP of a country comes out to be 5%, it shows that the economy has raised by 5% in the current year. A negative GDP value indicates a state of recession in a country, leaving the investors in trouble due to economic crisis. A strong economy will lead to good salary increments as the companies stay in profit, while a fluctuation in GDP (up or down) will also affect the stock market and the investors. GDP may be calculated in two ways: first method is to calculate the total earnings and profits, and second way is the calculation of expenditure (amount spent in a year). China is cons idered as one of the largest economies in the world. According to The Economist 2004a, china stood at 3rd number in increasing global GDP and importing goods from the year 2000 – 2003. The country is famous for a wide range of products whether food stuff, machines, toys, plastics goods, electronic products, appliances, industrial goods such as food processing units, rubber goods, furniture, etc. The GDP of China is increasing by seven percent every year since last 5 years. The contribution of China to global economy is growing gradually and trade constitutes as a chief feature in making its

The Movie A Few good men Paper Term Example | Topics and Well Written Essays - 1750 words

The Movie A Few good men - Term Paper Example Two marines—Private First Class Louden Downey and Lance Corporal Harold Dawson are court-martialed under the accusation of murdering Private First Class William Santiago, A fellow marine assigned in their unit at Guantanamo Bay Naval Base in Cuba. Their defense lawyers are Lieutenant Junior Grade Daniel Kaffee, an inexperienced US Navy Lawyer who is notorious for arranging plea bargains rather than pursuing trials in courts regardless for the mere practicality of it; and Lieutenant Commander Joanne Galloway who believed that her clients are innocents and would known no bounds in pursuing her case and to prove her clients’ innocence (Reiner, 1992). In the course of their investigation, Galloway and Kaffee uncovered the real culture that is happening within the Guantanamo Bay Naval Base particularly the â€Å"code red†. It turned out, PFC Santiago was not able to keep up with the ‘culture’ that is being enforce by Col Jessep in his Base thus resulting to poor performance and poor relations with his other peers. He was struggling to keep up and wanted to be assigned somewhere else and went above his superior, disregarding the chain of command, for a bargain— a transfer for exposing the possibility that Dawson could have illegally fired on the Cuban side of the island. This have irked Jessep and prompted him to order Dawson and Downey to carry a code red against Santiago. In the end, Kaffee was able to pop out the truth from Jessep and proved the innocence of the two accused soldiers. However, they were still dishonorably discharged from the Marine Corps for causing Santiago’s death (Reiner, 1992 ). Effective leadership is the art of influencing others. Influence is the â€Å"ability to persuade, convince, motivate, inspire, and judiciously use power to affect others†¦Ã¢â‚¬  it is the ability to influence in both the good and bad circumstances (Klann, 2003). From what Klann had emphasized, it is

Introduction to International Business Global Marketing Assignment

Introduction to International Business Global Marketing - Assignment Example Furthermore, as the retail market of China is growing rapidly just as United States, so, the organization of Wal-Mart desired to penetrate Chinese Markets (Yates, 2013). The Chinese retail market is recognized as one of the most growing market, with estimated revenues of $ 860 billion in the year 2006. Moreover, it is estimated that the retail revenue of the Chinese market might increase to $ 2.4 trillion by 2020. This estimated attracted the world’s leading retailer, Wal-Mart to penetrate into the market of China as compared to others. However, it had to face wide range of challenges or risks at the time of penetration or expansion. These are stated as below. Customer Preferences: this is recognized as one of the most important challenge that the organization of Wal-Mart had to face at the time of penetrating the market of China. However, in order to mitigate the challenge, the organization decided to implement the strategy of ‘go-native’, i.e. local adoption. The organization of Wal-Mart decided to implement the taste and preferences of the local customers so as to attract a wide range of customers of varying income groups and cultures. For example: Wal-Mart decided to offer fresh foods for dining purposes so as to enhance the reliability and loyalty of the customers towards the brand (Gereffi & Ong, 2012). Culture: the organization of Wal-Mart adopts the local culture of China at the time of promoting the products so as to attract a wide range of customers towards the brand that might amplify its brand value and market share. Logistics and supply Chain: in order to mitigate the logistics and supply chain issues, the organization of Wal-Mart recruited a wide range of suppliers in order to attain the ingredients very easily (Gereffi & Ong, 2012). Economic risks: inflation rates acted as one of the biggest economic risk for the organization

Explain the bilateral trade flow between China and Australia through Essay

Explain the bilateral trade flow between China and Australia through the traditional and modern trade theories - Essay Example (Chambers, 2006). On the other hand, Australia’s economy has turned out to be extremely prominent and so the bilateral trade between China and Australia. The economic boom in China cannot be ignored world wide and constitutes a number of opportunities to trade with Australia. The gas treaty between the two countries had established as the predecessor in order strengthen their trade relationship. However, China needs to have raw materials and is an eminent buyer of liquid gas and minerals from Australia. The Prime Minister of Australia John Howard and President Hu Jintao of China decided on a Free Trade Agreement (FTA) as well. Hence china has become Australia’s chief customer whether it is Australia’s natural possessions or it the iron ore, which has made Australia expand its seaport to export more iron to China. The international relationship of China with Australia has been progressing since the year 1973 when the two governments signed the trade agreement and the bond between these two countries is growing even stronger day by day. The joint accords have been established since past 32 years related to numerous commodities such as dairy products, agriculture, raw materials, natural gas, iron ore, energy, hygiene guidelines along with capital protection and support for traditional aspects that have developed the business association of the two countries. *Footnote: Thomas Nicholas, Re-orienting Australia- china relations 1972 to the present, Great Britain, MPG Books LTd.2004. The relationship has further enhanced due to their combined Participation in APEC (Asia Pacific Economic Cooperation). The study also focuses on the Free Trade Agreement (FTA) and the challenges along with opportunities for Australia and China where the involvement of WTO (world trade organization) also plays a vital role. Initially the conciliation tool place in Sydney in 2005, May and continued till the beginning of year 2008 and had 11 negotiable meetings. A free t rade agreement is a contract between two countries where tariffs are excluded from deals and it lies under the rules set by WTO.( Thomas, 2004) A gauge to determine the economic conditions of a country is its gross domestic product (GDP) which refers to a final worth of every product in a particular time frame and is measured in terms of comparison with last year (quarter of full year), e.g. if the current GDP of a country comes out to be 5%, it shows that the economy has raised by 5% in the current year. A negative GDP value indicates a state of recession in a country, leaving the investors in trouble due to economic crisis. A strong economy will lead to good salary increments as the companies stay in profit, while a fluctuation in GDP (up or down) will also affect the stock market and the investors. GDP may be calculated in two ways: first method is to calculate the total earnings and profits, and second way is the calculation of expenditure (amount spent in a year). China is cons idered as one of the largest economies in the world. According to The Economist 2004a, china stood at 3rd number in increasing global GDP and importing goods from the year 2000 – 2003. The country is famous for a wide range of products whether food stuff, machines, toys, plastics goods, electronic products, appliances, industrial goods such as food processing units, rubber goods, furniture, etc. The GDP of China is increasing by seven percent every year since last 5 years. The contribution of China to global economy is growing gradually and trade constitutes as a chief feature in making its

Introduction to International Business Global Marketing Assignment

Introduction to International Business Global Marketing - Assignment Example Furthermore, as the retail market of China is growing rapidly just as United States, so, the organization of Wal-Mart desired to penetrate Chinese Markets (Yates, 2013). The Chinese retail market is recognized as one of the most growing market, with estimated revenues of $ 860 billion in the year 2006. Moreover, it is estimated that the retail revenue of the Chinese market might increase to $ 2.4 trillion by 2020. This estimated attracted the world’s leading retailer, Wal-Mart to penetrate into the market of China as compared to others. However, it had to face wide range of challenges or risks at the time of penetration or expansion. These are stated as below. Customer Preferences: this is recognized as one of the most important challenge that the organization of Wal-Mart had to face at the time of penetrating the market of China. However, in order to mitigate the challenge, the organization decided to implement the strategy of ‘go-native’, i.e. local adoption. The organization of Wal-Mart decided to implement the taste and preferences of the local customers so as to attract a wide range of customers of varying income groups and cultures. For example: Wal-Mart decided to offer fresh foods for dining purposes so as to enhance the reliability and loyalty of the customers towards the brand (Gereffi & Ong, 2012). Culture: the organization of Wal-Mart adopts the local culture of China at the time of promoting the products so as to attract a wide range of customers towards the brand that might amplify its brand value and market share. Logistics and supply Chain: in order to mitigate the logistics and supply chain issues, the organization of Wal-Mart recruited a wide range of suppliers in order to attain the ingredients very easily (Gereffi & Ong, 2012). Economic risks: inflation rates acted as one of the biggest economic risk for the organization

Project on Cement Essay Example for Free

Project on Cement Essay Any accomplishment requires the effort of many people and this work is no different. I especially thank Mr. R.K.Gupta; Director of Cii CITMS, whose support and patience was instrumental in accomplishing this project. I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible. My grateful acknowledgement to all the staff member of Ultra tech Cement limited for their support and cooperation. At last again I want to extent my thanks to all the teachers of Cii CITMS – Durgapur for giving support and confidence for doing this project. [pic] This ambitious project at ULTRATECH CEMENT under the project title â€Å"ADVERTISING AND PROMOTIONAL STRATEGY† has been carried out under the able guidance of company institutional experts. The vision or the objective of this project was to identify the Advertising needs. As the growth is a continuous process, so it is also very much important to find out the corners or the areas where the scope for the development is present. The effectiveness of the Advertising was also under the scan during this period where it is observed that the effective Advertising can effectively maximize sales volume revenue. This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL CEMENT WORKS is judiciously planned Divided into four parts. This practical project helped a lot to get the knowledge from all the avenues of the Marketing Management it is also perceived that it will help the company time to time in its growth process. Introduction T he function of Advertising is to close the gap between the desire performance and the actual job performance. The need for quality Advertising program is on the increase due to the fact that the highly competitive business environment is throwing up new and complex challenges, literally every day. New and complex services are coming into existence, thereby pushing up the need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the same organization or to complete in the market place. [pic] †¢ To identify importance of Advertising in the organization. †¢ To identify the specific Advertising area. †¢ To identify the effectiveness of different types of advertising. †¢ To identify the best methods and techniques for advertising. †¢ The development of Advertising and sales promotion schemes to meet desired goals of organization. ââ€"   Increase in sales volume ââ€"   Maximize profit ââ€"   Developed sales promotion schemes [pic] ↠ Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. ↠ Most of the executives were too busy, thus to obtain the desired accurate data there was a need to take the prior appointment from them. ↠ 50% of the sample size were not giving the correct feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. ↠ Most of the employees were not confident about the proper management (misuse) of the information provided by them. ↠ They were also often reluctant in identifying the needed information. [pic] TITLE: â€Å"Advertising promotional strategy† at West Bengal Cement† Works.† Research methodology is the method through which the project has been done. This includes various sources of collecting data. TARGET GROUP: The target group for the survey was Managers, Officers, Supervisors and of â€Å"ULTRA TECH CEMENT LIMITED† and press releases. SAMPLE SIZE: Out of 38 employees, 35 were taken as a sample for the survey QUESTIONNAIRE The company is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic and have been analyzed in such a way that it can fulfill the objective of the project. FORMAL INTERVIEW: Formal interview has been taken during the non peak office hour. [pic] [pic] UltraTech [pic] OUR VISION TO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON EACH BUSINESS OUR MISSION TO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGE OUR VALUES INTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEED UltraTech [pic] West Bengal Cement Works OUR RESOLUTIONS – 2009 †¢ ‘ZERO’ BREAK DOWN †¢ GOOD HOUSE KEEPING †¢ TRUST AND SUPPORT R.B.SINGH Sr.dy.general manager COMPANY PROFILE Company Name:UltraTech Cement Limited (An Aditya Birla group of company) Industry : Cement manufacturing Type of Company: Public Limited Company Unit Name Address:West Bengal Cement Works Near EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West Bengal Registered Office : UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 Board of Executives †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mrs. Rajashree Birla †¢ Mr. R. C. Bhargava †¢ Mr. G. M. Dave †¢ Mr. N. J. Jhaveri †¢ Mr. S. B. Mathur †¢ Mr. V. T. Moorthy †¢ Mr. O. P. Puranmalka †¢ Mr. S. Rajgopal †¢ Mr. D. D. Rathi †¢ Mr. S. Misra, Managing Director Board of Directors Executive President Chief Financial Officer Mr. K. C. Birla Chief Manufacturing Officer R.K. Shah Chief Marketing Officer Mr. O. P. Puranmalka Company Secretary Mr. S. K. Chatterjee AT THE HELM ULTRATECH The Aditya Birla Management Corporation Private Limited is the Groups apex decision making body and provides strategic direction to Group companies. Its Board of Directors comprises: †¢ Mr. Kumar Mangalam Birla, Chairman †¢ Mr. S. Aga †¢ Mr. D. Bhattacharya †¢ Mr. S. K. Jain †¢ Dr. S. Misra †¢ Mr. S. Misra †¢ Dr. B. K. Singh †¢ Mr. K. K. Maheshwari †¢ Mr. Vikram Rao †¢ Mr. Ajay Srinivasan MILESTONES [pic] 2009 †¢ Grasims pulp and fibre division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. †¢ The Ministry of Labor and Social Welfare, Government of Thailand will be conferred â€Å"The Best Labor Relations and Welfare Award, 2009† on Indo Thai Synthetic Company Limited. †¢ Birla Sun Life Mutual Fund has been named The Asset Management Company of the Year, India, by the Hong Kong based magazine, The Asset, in the country awards category of their Triple an Investment Performance Awards 2009. †¢ CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in two consecutive years. †¢ The Birla Sun Life Equity-Linked FMP won the Best Local Currency Structured Product-India at Triple an Investment Performance Awards 2009. †¢ The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009†. †¢ Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. †¢ Idea Cellular wins the Economic Times Emerging Company of the Year Award for 2009. MILESTONES [pic] 2008 †¢ The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. †¢ The Aditya Birla Group was honored with the India Today Groups Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function. MILESTONES [pic] 2007 †¢ Hindalco in a joint venture with Alex USA Inc. Tran Works Information Services announces success of bid to acquire Minacs Worldwide. †¢ Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. †¢ Hindalco awarded the Genentech Safety Silver Award for its outstanding safety performance during 2005-06 †¢ Hindalco awarded the CII Sorabji Green Business Centre National Award for Excellence in Water Management 2007. [pic] 2006 †¢ Indian Rayon re-christened as Aditya Birla Novo. †¢ Aditya Birla Group to set up a world-class aluminum project in Orissa. †¢ The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. †¢ Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. †¢ Completion of the implementation process to demerge the cement business of LT and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. †¢ Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in rural development. MILESTONES [pic] 2005 †¢ Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. †¢ Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. †¢ The Group is ranked 16th in Indias first ever survey of Great places to work in, published in Business World magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. †¢ The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. †¢ Hindalco receives the Asian CSR Award for its Rural Poverty Alleviation Program. LOCATION OF W.B.C.W IN WEST BENGAL [pic] Organizational environment West Bengal Cement Works has rail road connectivity to meet inward outward logistics requirements. The private railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant. The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road rail. Organization Culture ⠝â€" Purpose: To produce the cement as per marketing requirement with minimum cost. ⠝â€" Objective: Zero breakdown, Good Housekeeping, building trust support. ⠝â€" West Bengal Cement Works is having following facilities: âž ¢ Clinker unloading by wagon tippler (cap. 15 trips per hour) âž ¢ Fly ash bowers unloading system âž ¢ Cement mill with 1.0 million ton per annum capacity âž ¢ Cement dispatch facility by road rail âž ¢ Clinker, Gypsum fly ash receipt by rail road respectively Land Details: o Factory:61.67 Acres o 16 flat residential complex:10202.4 Esq. o Assisted siding:2830 M. o Private assisted siding:2210 M. WHY DURGAPUR? West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. ⠝â€" RAW MATERIALS Clinker : Hirmi Cement Works Fly Ash : Bakreswar Thermal Power Station Durgapur Project Limited (DPL) Gypsum : Hindi Liver Chemicals, Haldia Slag : Durgapur Steel Plant (DPL) Bokaro Steel Plant POWER : GPL, DVC TRANSPORT : North Eastern Railway, National Highway-2 WATER : River Damodar MARKET : Local Growth of City development LAND : 62.92 acres of good land for Construction. CAPITAL : Huge number of Bank for getting easy Cash MANPOWER : Available amount of skilled and Unskilled Labors from local area DEMOCRACY : Good demographic structure is found Here CEMENT PROCESS GYPSUM from Yard Gypsum hopper Electronic weigh feeder SLAG from Yard Slag hopper FLUASH from Bin Supplied SCHENK For accurate quantity CLINKER from Silo Slag hopper to Mill SEPAX SEPARATION CEMENT PACKING PLANT PRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or rack PORTLAND POZZALANA CEMENT CLINKER : 70-74% FLYASH : 20-25% FLYASH : 3-4% PORTLAND SLAG CEMENT CLINKER : 50-54% SLAG : 40-42% GYPSUM : 3-5% Plant Layout [pic] A Partial View of West Bengal Cement Works [pic] [pic] ON [pic] [pic] ââ€" ¡ Advertising is the dissemination of information by non personal means through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vital marketing tool. FEATURES: ââ€" ¡ Advertising is one of the methods of promotion mix. ââ€" ¡ It is a paid mass communication, not aiming at a specific individual. ââ€" ¡ It is salesmanship in writing or printed salesmanship. ââ€" ¡ It is undertaken to influence the buying behavior of the customers. ââ€" ¡ The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). `NATURE OF ADVERTISING ↠ Element of Marketing Mix ↠ Promotion Mix ↠ Mass Communication ↠ Massages ↠ Price of Advertising ↠ Sponsor ↠ Persuasive ↠ Element of Control ↠ Identifiable ↠ Target Group SCOPE OF ADVERTISING ↠ Effectiveness of Massages ↠ Appropriate Media ↠ Merchandise ↠ Advertising Functions ↠ Responsibility of Advertiser ↠ Fulfillment of Objectives ↠ Generates Various Activities ↠ Advertising as an Art Science PRIMARY FUNCTIONS OF ADVERTISING: âž ¢ To increase sales âž ¢ Persuading dealers to stock âž ¢ Assisting dealers to stock âž ¢ Increase in per capita use âž ¢ Recognition for quality âž ¢ Protecting manufacturers’ interest âž ¢ To eliminate seasonal fluctuations âž ¢ Creation of demand SECONDARY FUNCTIONS OF ADVERTISING: âž ¢ Oral support to salesman âž ¢ To furnish correct information âž ¢ Ensures product improvement âž ¢ Sense of security âž ¢ Appointment of efficient employees †¢ The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand loyalty and so on. Advertising Objectives: ââ€" ª Simulating Demand : âÅ"“ The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its brand and the possible advantages of the product. âÅ"“ The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. âÅ"“ The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the company’s product for several other purposes. ââ€" ª Increasing profits âÅ"“ Advertising does increase sale of the product. âÅ"“ Advertising will reduce various ‘marketing costs’ Specific objectives of Advertising: âÅ"“ It introduces new product to potential customers. âÅ"“ âÅ"“ It promotes the brand by repeat purchase leading to brand loyalty. âÅ"“ It increases the timing and number of uses. âÅ"“ It builds the product and company image. âÅ"“ It sets the trend by changing perception and behavior. âÅ"“ It aids sales promotion campaign. âÅ"“ It shoots up the sale and increases the market share. âÅ"“ It answers the competitive attacks. Reminder advertising: †¢ Reminding them where to buy it. †¢ Maintaining its top of mind awareness. ââ€" ª Information Advertising : âÅ"“ Informing the market about a new product âÅ"“ Suggesting new uses for a product. âÅ"“ Informing the market of a price change. âÅ"“ Explaining how the products work. âÅ"“ Describing the available services. âÅ"“ Correcting the false information’s. âÅ"“ Reducing consumers fears. âÅ"“ Building up a company’s image. ââ€" ª Persuasive advertising : âÅ"“ Building brand preference. âÅ"“ Encouraging switching to your brand. âÅ"“ Persuading customer to purchase now. âÅ"“ Persuading customer to receive a sales call. Advertising Goals: âÅ"“ To increases sales âÅ"“ To establish brand equity, and âÅ"“ To enter the target market. Behavioral goals: âÅ"“ Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. âÅ"“ Advertising goals in behavioral terms is analysis of the communication and decision process that will affect the desired buyer behavior. âÅ"“ Advertising could be aimed at any of these or a communication of these intervening variables. Communication Related goals: âÅ"“ Advertising is directed at a group of users of product called the target audience. âÅ"“ Attract attention âÅ"“ Secure interest. âÅ"“ Build desire for the product and finally âÅ"“ Obtain action. Approaches for setting Advertising Objectives: ââ€" ª AIDAS model âÅ"“ A’ refers to Attention âÅ"“ ‘I’ refers to Interest âÅ"“ ‘D’ refers to Desire âÅ"“ ‘A’ refers to action; and âÅ"“ ‘S’ refers to Satisfaction ADVERTISING COPY ELEMENTS âž ¢ Headlines âž ¢ Subheading âž ¢ Body copy âž ¢ Captions âž ¢ Blurb or balloon âž ¢ Boxes and panels âž ¢ Slogan, Logo, Signature GUIDELINES FOR COPY WRITING âž ¢ Cash in on your personal experience âž ¢ Write from the heart âž ¢ Learn from the experience of others âž ¢ Study the product âž ¢ Study competitors’ advertisement âž ¢ Study testimonials from customers âž ¢ Solve the prospect’s problem âž ¢ Put your subconscious mind to work âž ¢ â€Å"Ring the changes† on a successful idea COLOUR ↠ Colors are often used to attract attention and to enhance memory value. ADVERTISING LAYOUT PROCESS [pic][pic] VARIOUS ADVERTISING MEDIA ââ€" ¡ PRINT MEDIA: âž ¢ Newspapers âž ¢ Magazines âž ¢ Journals ââ€" ¡ OUTDOOR MEDIA: âž ¢ Advertising Boards âž ¢ Vehicle advertising âž ¢ Electric displays âž ¢ Sky writing âž ¢ Sandwich men ââ€" ¡ DIRECT MAIL: âž ¢ Leaflets âž ¢ Sales letters âž ¢ Folders âž ¢ Booklets âž ¢ Catalogues âž ¢ Brouchers ââ€" ª BROADCASTING MEDIA: âž ¢ Radio âž ¢ T.V âž ¢ Film âž ¢ Web based advertising [pic] AN OVERVIEW S ales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers. Need of sales promotion: ââ€" ª To secure attention towards new products. ââ€" ª To improve the market share of a company. ââ€" ª To avoid duplication of goods. ââ€" ª To create awareness among consumers about new brands. ââ€" ª To face competition in the market. ââ€" ª To create talking points for their sales force. SALES PROMOTION TOOLS ââ€" ª Contest ââ€" ª Premium offers ââ€" ª Mail – in free offers ââ€" ª Free gifts with goods ââ€" ª Picture cards ââ€" ª Gift coupons ââ€" ª Coupons ââ€" ª Cross coupons ââ€" ª Jumbo packs ââ€" ª Money – off offers ââ€" ª Sales letters SALES PROMOTION STRATEGY [pic] ADVERTISING SALES PROMOTION STRATEGY TAKEN BY ULTRATECH CEMENT LIMITED ADITYA BIRLA GROUP AT A GLANCE o The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly. In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj. Aditya Vikram Birla: putting India on the world map |[pic] | | | A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt. [pic] Quality push: Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete laboratory in Durgapur. UltraTech Cement, as part of its ‘product plus’ services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality. ULTRATECH: BRAND POWER Excerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd. |[pic] | | | In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the companys cement products. Signature line [pic] The name UltraTech with the signature line, The Engineers Choice, admirably captures the premium nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement. Jaan Wahi Pehchaan Nayi [pic] K eeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had become household phrases. Observes Mr. Puranmalka: We opted for UltraTech as the national brand because while on the one hand, it gives us the opportunity to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning platform of expert and imagery signifying progress, cutting edge technology and modernity. Strategy A lthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka: Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our country and we wanted to explore the possibility of associating with this sport. CHAK – DE STRATEGY [pic] I ndia, the worlds largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian womens hockey team. UltraTech branding was all over, throughout the movie. It was a big gamble we took,  says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the womens hockey title in reality and our cricket team winning the inaugural 20-20 World Cup. BRANDED CHANNELS S urging ahead of competition, the cement business brought in a new concept in cement marketing — UltraTech Building Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion. B asically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country. Measuring Effectiveness O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr.  Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition. Rajasthan Royals ropes in UltraTech as team sponsor: ⠝â€" Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. ⠝â€" Rajasthan Royals CMO Raghu Iyer, All deals are intended to be long-term. Our earlier team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. ⠝â€" UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. ⠝â€" As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years. The Television Plan: âž ¢ The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategic  partnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. âž ¢ In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. âž ¢ Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success. [pic] The prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED. The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire. The following step by step analysis is a proportionate mix of good high quality and dire views. 1. How ‘advertising’ is effective to increase the sales volume? Always: 65% To great extent: 25% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: As there is no magic for success and to increase sales volume and profit, Advertising is the only key. 2. How ‘advertising’ is effective to stimulate demand for the product? Always: 60% To great extent: 25% To some extent: 15% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Without advertising its’ very complex to stimulate demand for product. 3. DO you feel that ‘Advertising’ will reduce various ‘marketing costs’? Always: 55% To great extent: 35% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Advertising is so effective to reduce various marketing costs. 4. Do you feel that ‘Advertising’ increases repeat purchasing? Always: 70% To great extent: 20% To some extent: 5% To very little extent: 5% Not at all: 0.0 [pic] Remark: Maximum no. of customer accepts that advertising increase repeat purchasing. 5. Do you feel that ‘Advertising’ informing the market about a new product? Always: 85% To great extent: 10% To some extent: 5% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Advertising is highly effective to inform the market about new product. 6. Is ‘Advertising’ act as building up a company’s image? Always: 68% To great extent: 23% To some extent: 5% To very little extent: 4% Not at all: 0.0 [pic] Remark: Advertising is a successive method to build up company’s image. 7. How ‘Advertising’ is helpful method for market positioning? Always: 52% To great extent: 25% To some extent: 10% To very little extent: 7% Not at all: 6% [pic] Remark: Advertising is quite impressive method for market positioning. 8. How ‘Sales Promotion’ effectual to improve the market share of a company? Always: 55% To great extent: 20% To some extent: 15% To very little extent: 10% Not at all: 0.0 [pic] Remark: Sales promotion is effective policy to improve the market share of a company according to people. 9. How ‘sales promotion’ work to face competition in the market? Always: 70% To great extent: 20% To some extent: 10% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Sales promotion used as effective tool to face competition in the market. 10. Do you feel that ‘Sales Promotion’ should attract the attention of the target audience? Always: 75% To great extent: 20% To some extent: 5% To very little extent: 0.0 Not at all: 0.0 [pic] Remark: Sales promotion should attract the attention of the target audience to purchase particular product. ADVERTISING EFFECTIVENESS Most advertiser try to measure the communication effect of an AD – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the AD’S sales effect. ââ€" ª The consumer feedback method asks consumers questions such as these: 1) What is the main message you get from this AD? 2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD what works poorly? 4) How does the AD make you feel? 5) Where is the best place to reach you with this message? ââ€" ª Portfolio tests ask consumers to view or listen to a portfolio of advertisements. Recall level indicates an ad’s ability to stand out and to have its message understood and remembered. ââ€" ª Laboratory tests use equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, galvanic skin response, perspiration – to an ad. SALES EFFECT RESEARCH What sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertising’s effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image – building advertising. Companies are generally interested in finding out whether they are overspending on advertising. Researchers try to measure the sales impact through analyzing historical or experimental data. [pic] SALES PROMOTION EFFECTIVENESS [pic] O nce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds: Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition. [pic] The improvement in sales profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. ↠ The structure of a persuasive message can influence the effectiveness of advertising. ↠ Customers influenced by message appeals like comparative, fear and humor appeals. ↠ The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. ↠ Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. ↠ Sales promotion schemes lead to increase of sales. [pic] ↠ It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as: âž ¢ Advertising message should be meaningful. âž ¢ Avoid unethical advertisings. âž ¢ Reduce use of women as sex objects in Ads. âž ¢ Banned on alcohol tobacco ad. âž ¢ Reduce using of false claims info. âž ¢ Careful about social values consumer rights. ↠ These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals. [pic] †¢ PHILIP KOTLER, Marketing Management †¢ Monthly Magazine issued by company †¢ Mr.B.Devamaindhan, Advertising management and Sales promotion †¢ Web based information CONCLUSION †¢ Design good layout and message of advertising to make it effective. †¢ Organize sales promotion programs to increase sales volume and repeat purchase. †¢ Care about ethical issues and social values. †¢ Provide quality service to the customers. †¢ Use reliable schemes to promote consumers. A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITED Cash Flow statement of UltraTech Cement Limited |Profit before tax |1,361.46 |1,507.01 |1,166.19 |285.59 |43.24 | |Net cash flow-operating activity|1,457.57 |1,375.26 |1,113.09 |551.63 |337.42 | |Net cash used in investing |-1,645.43 |-1,441.79 |-1,046.25 |-357.24 |-87.18 | |activity | | | | | | |Net cash used in fin. Activity |191.66 |77.63 |-38.84 |-191.02 |-235.81 | |Net inc/dec in cash and |3.80 |11.10 |27.99 |3.37 |14.43 | |equivalent | | | | | | |Cash and equivalent begin of |100.69 |89.59 |61.60 |58.23 |41.83 | |year | | | | | | |Cash and equivalent end of year |104.49, |100.69, |89.59, |61.60 |56.6 | Dividend Sheet of UltraTech Cement YEARMONTH DIVIDEND (%) |2009 |Apr | | | | |50 | |2008 |Apr | | | | |50 | |2007 |Mar | | | | |40 | |2006 |Jul | | | | |18 | |2005 |Apr | | | | |8 | |2004 |Sep | 5 | Annual results in brief – UltraTech Cement Limited |   |Mar 09 |Mar 08 |Mar 07 |Mar 06 |Mar 05 | |Sales |6,436.96 |5,509.22 |4,910.83 |3,299.45 | | | | | | | |2,681.05 | |Operating profit |1,760.29 |1,720.06 |1,417.81 |554.26 |272.81 | |Interest |125.51 |75.67 |86.83 |89.64 | | | | | | | |106.88 | |Gross profit |1,684.46 |1,744.24 |1,392.44 |501.62, | | | | | | | |188.18 | |EPS (Rs) |78.48 |80.94 |62.84 |18.46 |0.23 | Profit loss account |   |Mar 09 |Mar 08 |Mar 07 |Mar 06 |Mar 05 | |Income | | | | | | |Operating income |6,385.50 |5,512.43 |4,909.05 |3,299.45 |2,681.05 | |Expenses | | | | | | |Material consumed |1,193.97 |1,008.92 |902.06 |733.72 |609.13 | |Manufacturing expenses   |1,805.56 |1,314.78 |1,194.54 |958.30 |839.40 | |Personnel expenses |216.76 |171.55 |117.22 |92.26 |72.96 | |Selling expenses |1,256.46 |1,143.02 |1,137.66 |843.99 |650.98 | |Administrative expenses |177.93 |160.03 |133.93 |109.57 |137.36 | |Expenses capitalized |-8.38 |-13.37 |- |- |- | |Cost of sales |4,642.30 |3,784.93 |3,485.41 |2,737.84 |2,309.83 | |Operating profit |1,743.20 |1,727.50 |1,423.64 |561.61 |371.22 | |Other recurring income |99.29 |87.31 |57.65 |23.11 |21.70 | |Adjusted PBDIT |1,842.49 |1,814.81 |1,481.29 |584.72 |392.92 | |Financial expenses |134.09 |81.93 |92.61 |96.99 |128.05 | |Depreciation   |323.00 |237.23 |226.25 |216.03 |221.78 | |Other write offs |- |- |- |- |- | |Adjusted PBT |1,385.40 |1,495.65 |1,16 2.43 |271.70 |43.09 | |Tax charges |384.44 |499.40 |383.91 |55.83 |-36.45 | |Adjusted PAT |1,000.96 |996.25 |778.52 |215.87 |79.54 | |Non recurring items |-23.94 |11.36 |3.76 |1.48 |-77.24 | |Other non cash adjustments |- |- |- |12.41 |0.55 | |Reported net profit |977.02 |1,007.61 |782.28 |229.76 |2.85 | |Earning before appropriation |2,575.14 |1,782.77 |962.85 |239.87 |20.77 | |Equity dividend |62.24 |62.24 |49.79 |21.79 |9.33 | |Preference dividend |- |- |- |- |- | |Dividend tax |10.58 |10.58 |6.98 |3.06 |1.33 | |Retained earnings |2,502.32 |1,709.95 |906.08 |215.02 |10.11 | SUBSTANCE: Observing this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05’ and it increased 1496.28 in Mar 09’. We find a steady growth of UltraTech cement limited in six year. Company’s dividend jump 5 – 50 in six year only (2004 – 2009). Net profit was 2.85 in Mar 05’ and 977.02 in Mar 09’. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 – 05). Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities. [pic][pic][pic][pic][pic] PCS SILO1 PCS SILO2 BALL MILL Step 1 THUMBNAIL SKETCHES STEP 2 ROUGH STEP 3 COMPREHENSIVE STEP 4 PASTE UP OR MECHANICAL DEFINING THE SALES PROMOTION TARGET SETTING SALES PROMOTION OBJECTIVES SETTING THE SALESPROMOTION BUDGET DEVELOPING THE SALES PROMOTION STRATEGY SELECTING TYPE OF SALES PROMOTION COORDINATING THE PLAN EVALUATING SALES PROMOTION EFFECTIVENESS SHARE OF MARKET SHARE OF MIND AND HEART SHARE OF VOICE SHARE OF EXPENDITURES