How to Write a Synthesis Essay Online

How to Write a Synthesis Essay

Primitive Speech Stages Of Children - 1596 Words

1. Primitive speech stage Birth to 2 years – this is a period where the child will learn, imitate words, tries to name object, will begin to speak and emotionally react by crying or socially respond by laughing. 2. Naà ¯ve psychological stage 2 to 4 years – Words are used as symbol are fully understood to express the objects and will expand their knowledge to identify more objects around their environment. 3. Egocentric stage 4 to 7 years – Children will talk louder to be heard or seeking attention and rational thinking will set to solve problems or perform tasks. 4. Ingrowth stage 8 years onwards – This is the stage where the child will speak less and internalised more using private speeches (Nixon, Aldwinckle and Gould 2003). The term ‘scaffolding’ the child’s behaviour as Vygotsky explains that children are often aided by us and we direct them together into achieving the purpose of any activity. For an example, in the Montessori, every day there is a walk about around the park which require the children changing their shoes to wellingtons. On return there are some who just refuse to tie their shoe laces because parents always tie their shoes lace at home. A particular child who was struggling for some time and failed was very confused and in tears. I decided to hold his hand and directed him to tie his shoe lace. From that moment onwards, the child was able to do it himself and he was very proud of his achievements as a result of ‘scaffolding’. There is otherShow MoreRelatedVygotsky And Vygotsky s Theory Of Cognitive Development Of Thought And Language Essay1060 Words   |  5 Pagesand Language: independent processes. With the passing of time, the development of thought and language has been the object of study for psychologists such as Jean Piaget and Lev Vygotsky. The former drastically influenced the study of thought and speech with his theory of cognitive development and his clinical method. The latter also made his contribution with his sociocultural theory. Although language and thought may be analysed as associate one to the other, both of them may be considered as independentRead MoreWhat For You Is The Human Spark983 Words   |  4 Pagesthat no there are many theories about the human spark, but that theory are not true, however, there are Known human paleontologists primitive Neanderthal as one of the strains that inhabited the earth and some are believed to be the ancestors of human sapiens s in Europe since the year six hundred thousand to three hundred and fifty years 600000-350000 .. Primitive man and has a bad reputation for being barbaric, barbaric, with a low level of intelligence, but scientists are discovering every dayRead More Caliban Portrayed as a Child in The Tempest1901 Words   |  8 PagesCalibans speech and manners, as well as his thought, all display the very basic reactions and notions of human beings.   He is also controlled by a parent figure who comes in the form of Prospero.   An analysis of Caliban can hold him up to Piagets Theory of Cognitive Development, which focuses on the development of children.   Caliban, unquestionably, fits one of Piagets developmental stages.   Jean Piaget developed his Theory of Cognitive Senses in 1952.   According to Piaget, as children develop,Read MoreJean Piaget And Vygotsky And Language Development In Children1748 Words   |  7 PagesVygotsky are two influential thinkers who have impacted the speech and language pathology field with their key theories. Piaget believed that there are four main st ages in a child’s development that lead to a child learning language. Without these stages, Piaget argues that a child cannot cognitively grow at an appropriate pace (Kaderavek, 2105, p. 18 and p. 23). However, Vygotsky argues the Social Interactionist Theory, which states children develop language through social interacting with adults whoRead More Effective Use of Dialogue in The Sacrifice of Isaac Essay1489 Words   |  6 Pages I have diverse children moo, The which I love not halffe so well. This fayer swet child, he schereys me soo . Now cum on, Isaac, my owyn swet child;. Cume on, swete child. I love thee best Of all the children that I ever begat.    It appears that this opening speech by Abraham is designed to induce the audience to think ahead to Gods demand, by offering them a view of Abrahams love for Isaac, and Isaacs fitness as a son. The portions of this speech that I have not quotedRead MoreDevelopment Through Life Stages Essay1406 Words   |  6 Pagesfertilised egg the size of a pin head. The collection of cells travels to the lining of the uterus where it becomes implanted. At this stage the collection of cells is called an embryo. After eight weeks, the embryo may have grown to between three and four centimetres, has a recognizable heart bear ad the beginnings of eyes, ears, a mouth, legs and arms. At this stage the growing organism is called a foetus. During the final seven months before birth, all the organs continue to develop. By twentyRead More Analysis of Athol Fugards Master Harold . . . and the Boys Essay618 Words   |  3 Pagespredominant themes. A prevalent example of this can be seen when Hally and Sam argue over the value of ballroom dancing. Hally fails to recognise its simplistic beauty and consequently claims the activity to be a simple-minded expression of primitive black society. However Sam, through his apparently more refined intellect, is able to convincingly refute Hallys prejudiced argument, exposing the seventeen year olds intellectual inferiority as Hally pompously philosophizes, What is art? WhatRead MorePsychological Theories, Freudian, Object Relational, And The Main Components Of Attachment And Object Relations Theory1660 Words   |  7 Pagestherapeutic interventions utilized in a clinical setting will be explored through the course of this paper. According to Freud’s conception, there are five stages in psychosexual development, oral, anal, phallic, latency, and genital, which depict the emergence of an individual/client’s personality throughout the course of life. The oral stage begins from birth and lasts approximately eight to nine months of the infant’s life. The infant begins to feel gratification or pleasure from the mouth regionRead MoreGay Men Experience Higher Rates Of Alcoholism And Addiction Essay1669 Words   |  7 Pagesan intensely adverse understanding of an event that we may have trouble living a normal life after its occurrence. Some experts have compared what happens in the brain during a traumatic experience to improper coding of data recorded in the most primitive part of the brain (Van Der Kolk, 2014). The way in which traumatic memories get recorded, in contrast to memories tied to the mundane or inconsequential, directly correlates to the kind of emotions that are produced. The se emotions are usuallyRead MoreCore Assumptions1565 Words   |  7 Pageswords or phrases (expressive aphasia). An autopsy of the brain was carried out after the death of Lesborgne and they found a large left-frontal lobe lesion. After conducting similar research on speech disorder patients, Broca found consistency in the location on the brain and came to the conclusion that the speech production was localised in this area, naming it the Broca’s Area. (Fancher, Raymond E, 1990) When looking at biochemistry, it is suggested that behaviour is a result of chemical imbalances

Jane Austen’s Novels Plot-Construction Free Essays

In contrast to the simplicity of her style, Jane Austen’s plots are unexpectedly complex. She is not content to simply draw two or three characters in isolation. She prefers a family, with their many friends and acquaintances and she tries within her limited range to make things as difficult as possible. We will write a custom essay sample on Jane Austen’s Novels Plot-Construction or any similar topic only for you Order Now SETTINGS OF HER NOVELS Jane Austen’s field of study is man. She is, therefore, more preoccupied with human nature than nature in the nineteenth century usage of the word. The background and the scenery of the provincial town is rich in its beauty and grandeur. But there is no attempt to look into the spirit of this country. Thus although, she has some sense of locality yet she does not paint an English community like the other writers of her time. She rather avoids those very elements of the population in which the local flavour, the breath of the soil is most pronounced. She is further incapable of evoking a scene or a landscape and cannot conjure up the spirit of Bath as Emile Bronte could conjure up the spirit of the Moorlands or Hardy that of Wessex. All this, one may say, would be fatal to her dramatic quality of construction. In all her novels, we see only a limited range of human society. Most of her characters are the kind of people she knew intimately, the landed gentry, the upper class, the lower edge of the nobility, the lower clergy, the officer corps of the military. Her novels exclude the lower classes-both the industrial masses of the big cities and the agricultural labourers in the countryside. Three or four families in the country village is the very thing to work on. She does not show any of the great agonies or darker side of human experience. There is no hunger, poverty, misery or terrible vices and very little of the spiritual sphere of experience. Nor do we see any political dimension or even discussions regarding major political happenings in any of her novels. Nature too, is rarely described and her characters are usually presented indoors with an occasional expedition or picnic thrown in. According to Andrew H. Wright, the novels of Jane Austen can be considered on three levels of meaning: first, the purely local-illustrative of country life among the upper middle-classes at the end of eighteenth century in Southern England. Second, they can be taken as broad allegories in which Sense and Sensibility, Pride and Prejudice and a number of other virtues and defects are set forth in narrative form and commented on in this way. Third is the ironic level whereby the incidents, situations and characters in a novel imply something more than what they seem. PLOT-CONSTRUCTION IN SENSE AND SENSIBILITY It is one of Austen’s simplest novels. The story deals with two sisters Elinor -the heroine represents a woman of sense, while Marianne, her foolish foil represents a woman of sensibility. The first volume of the book has a symmetrical pattern and a clear parallel is drawn between the two romances-Edward Ferrars and Elinor, John Willoughby and Marianne. True to Elinor’s cool, sensible nature the relationship between Edward Farrar’s is conducted on the level of the mind, with both displaying hardly an emotion. The theme of sense is thus exemplified through their relationship. On the other hand Willoughby who enters Marianne’s life as a true romantic hero having carried her home when she sprained her ankle, exemplifies the theme of sensibility in his relationship with Marianne. While the moral seems to illustrate the superiority of sense over sensibility there is an ironic twist in the plot whereby Elinor and Marianne virtually interchange their positions PLOT-CONSTRUCTION IN EMMA The plot of Emma can be said to have an ‘inward’ and an ‘outward’ movement. The inward deal with Emma’s self-deception- with what she thinks is happening while the outward deals with what actually is happening and this brings to light her mistakes. It is through a series of humiliations and self reproach that Emma finally awakens to self-knowledge. The reader’s enjoyment stems from an awareness that Emma is wrong. From chapter 1 to 15, Emma thinks that Mr. Elton is in love with Harriet only to discover to her horror that Elton loves her. From chapter 18 to 30, Emma thinks herself to be in love with Frank and Jane Fairfax to be associated with Mr. Dixon. From chapter 31 to 46, Emma is convinced that Harriet and Frank Churchill are interested in one another. Towards the end of the novel, from chapter 46, Emma’s theories about Frank and Harriet are about Jane Faifax and Dixon are destroyed and she has to face the possibility of Mr. Knightle y being in love with Harriet. It is only after Knightley’s proposals in the shrubbery that â€Å"what is happening† and â€Å"what Emma thinks is happening† converge and Emma’s progress from self-delusion to knowledge is complete. By analyzing the plots of ‘Sense and Sensibility’, ‘Emma’ and ‘Pride and Prejudice’, we observe that Austen’s theme-her subject matter revolves round courtship and marriage in each of her novels. By the time we have reached the end of any of her novels, not only the hero and heroine but most of the other people in the story have succeeded in pairing off in marriage. And it is from the courtship of the hero and heroine that the story derives much of their tension. PLOT-CONSTRUCTION IN PRIDE AND PREJUDICE The main plot of Pride and Prejudice presents the story of the misunderstanding, estrangement and union in the lives of two people-Elizabeth and Darcy. The novel begins with the flutter and eager expectation in the Bennet family at the arrival of the young â€Å"single man of large fortune†, Mr. Charles Bingley. The sub-plot of the Jane-Bingley relationship attracts greater interest for some time. They meet at a ball, are attracted towards each other and their intimacy grows through dinner-parties, balls, etc. All this while, however, the events of the main plot also gather interest. Darcy and Elizabeth are present at the same ball. Darcy is looked at with great admiration for about half the evening and is soon ‘discovered to be proud’, and when Bingley persuades him to dance with Elizabeth, he says that she is ‘tolerable’ but not handsome enough to tempt him. Elizabeth developed ‘no very cordial feelings towards him’. This prejudice form s in the very first meeting and is intensified by various other factors. Miss Caroline Bingley’s designs on Darcy and her efforts to reprobate Elizabeth during her stay at Netherfield are so persistent that inspite of his being attracted by Elizabeth’s pair of fine eyes, he realizes that it is dangerous to pay too much attention to Elizabeth and observes a studied reticence. Mrs. Bennet’s silly remarks, Mary’s all too quick consent to sing at a party, Mr. Collin’s sycophancy, Mr. Bennet’s want of propriety and Lydia’s shallowness—infact everything that the Bennet family did is enough to alienate anybody and Darcy’s poor opinion of the whole set urges him to avoid closer connections with Elizabeth. When Elizabeth meets Wickham, his winning manners grow on her good-will, and the altogether false reports of his victimization by Darcy intensify her prejudice far too much. Later, when she naturally suspects that Darcy plays a prominent part in ruining the prospects of her sister’s marriage w ith Bingley, she feels an almost irrevocably strong prejudice against him. From chapter 3 to 33, the prejudice grows in better strength and so when Darcy proposes to her, she bluntly rejects him. In reply to his enquiry about why she refused, she lays the charges at his door without any apology. The first stage in the history of their relationship is convincingly developed. Chapters 35 and 36 mark the climax in this development. Darcy’s letter to her marks the beginning of the second stage. Every event occurring subsequent to this helps to reverse Elizabeth’s conception of him, undo all the knots of prejudice and reveal the sterling qualities that he possesses. Even at the end of the first stage, his repulsive pride completely dominates all his thought and action, but the citadel staggers at the first rude shock Elizabeth gives him. ‘She showed him how insufficient were all his pretentions to please a woman worthy of being pleased’, and even though he was angry at first, he soon realized that the lesson she taught was ‘hard indeed at first but most advantageous’. When they met most unexpectedly at Pemberley, he ‘showed her by every civility in his power that he hoped to obtain her forgiveness and lessen her ill opinion, ‘Da rcy’s excessive pride is decreased and Elizabeth becomes proportionately less prejudiced. Many events in the second stage quicken this cleansing process. Even in the offending remarks about her family there is an admission that Elizabeth could inspire in Darcy a strong feeling of love capable of overcoming his strong scruple of family pride; and her vanity is touched. Darcy’s narration in the letter makes it clear to her that if he found Jane’s behavior ‘without any symptom of peculiar regard for Bingley’, it was a pardonable, even justifiable, error of judgment and the motives were certainly unchallengeable. The baselessness of her violent charge of ruining Wickham’s career becomes all clear to her. Colonel Fitzwilliam’s report about him is also creditable to Darcy. All these events make her conscious that she had acted despicably and that her certainty about her discernment was most unjustifiable. Her visit to Pemberley brings another surprise. His housekeeper, Mrs. Reynold’s, is genuinely proud of Darcy, who is ‘the best landlord and the best master’, ‘affable to the poor’, ‘an entirely good brother’: and she is sure to know better. Darcy’s unexpected meeting at Pemberley is still more effective: he impresses her aunt and uncle by his excellent manners, and Elizabeth has to admit that her prejudice was ill founded. Finally, Darcy’s most invaluable help in the eprisode of Lydia’s elopement with Wickham sweeps off all her objections. And so when Darcy’s second, and most polite proposal is made, her attitude has changed as much as his. The first minor eprisode is the Jane-Bingley relationship. It can be treated as an independent event, but Jane Austen has woven it well with the main theme. Jane and Elizabeth are sisters who share each other’s secrets, hopes and fears and it is the simplest connection. But on the strength of Darcy’s regard, Bingley has the firmest reliance, and of his judgment the highest opinion, and so when Darcy suspected that Jane did not love Bingley as fervently as Bingley loved her, and found that her family had all vulgar manners and shallow tastes, he ‘readily engaged in the office of pointing out to him the certain evils of such a choice’. This was one of the very important reasons of Elizabeth’s strong prejudice, and thus it is connected with the main theme. The Wickham-Lydia eprisode and the Collins-Charolette relationship is equally well connected with it. While Elizabeth has developed a prejudice against Darcy, she is strongly attracted towards Wickham— and it is very long before she knows what his real character is. One of the two strong charges she levels against Darcy is the ruining of Wickham’s prospects. Darcy reveals the truth to her later, but because of her silence on this point, she cannot stop her sister’s elopement and the slander on her family. It is this catastrophe, however, that brings Darcy closest to her because it is his love for her that he finds out the fugitives and makes a successful effort to bring about a marriage between Lydia and Wickham, neglecting the thought of the loss to him. Mr. Collins proposes to her, and later marries her best friend Charolette. All the threads are thus connected. Wickham and Charolette also serve as a comment on Elizabeth and Darcy. â€Å"The Darcy-Elizabeth couple is flanked on one side by the unexceptionable Bingley and Jane, it is flanked on the other by Charolette and Wickham†. The last two have the cleverness of the two main characters, but they are time-servers. The structure is therefore, most cleverly unifying. The precision, simplicity and symmetry of ‘Pride and Prejudice’ evoke instinctive appreciation. So well it is constructed that the action proceeds logically from exposition, complication and climax to the denouncement and finally the resolution. The sub-plots are also thematically unified. The theme of love and marriage is exemplified through the plot and the sub-plots. Jane Austen uses the dramatic narrative mode and irony so effectively to build her complex plot that it would not be amiss to say that she â€Å"is the most perfect dramatist who never wrote a play†. Furthermore, all Jane Austen plots are characterized by a unity of tone and are compact and well- knit. There are no loose ands anywhere, no event conceived outside the actual plot and nothing usually hampers the progress of the story. JANE AUSTEN’S COMEDY OF MANNERS  IN PRIDE AND PREJUDICE â€Å"The wisest and the best of men-nay, the wisest and best of their actions – may he rendered ridiculous by a person whose first object in life is a joke. â€Å"Certainly†, he replied Elizabeth-â€Å"there are such people, but I hope I am not one of them. I hope I never ridicule that is wiser or good. Follies and nonsense, whims and inconsistencies do divert me, I own, and I laugh at them whenever I can.† This brief dialogue between Darcy and Elizabeth throws distinct light upon Jane Austen’s purpose and programme in her novels. For once it be supposed that Miss Bennet’s point of view is but a projection of her creator’s. Her intention in these novels is to present a comedy of manners – to present the follies and vices of men and to expose them to general ridicule by employing the devices of comedy, parody, burlesque, irony, wit, satire, each one of them as is suitable for the occasion and need. THE UNITY OF TONE Hence, her plots are characterized by a singular unity of tone and she often achieves it by focusing our attention at it from more than one angle. In Pride and Prejudice alone the unity of plot has been achieved from as many as three angles. We can view the novel first, as Elizabeth Bennet sees everything; secondly, by assigning to Elizabeth and Darcy a prominent place into the novel and by centering the higher and nobler comedy around these two figures; and thirdly by making the whole story a study in Pride— pride of place and responsibility in some, pride in the form of social snobbery in others and also either a perverted pride or the lack of pride in the rest. However, the unity is therefore very essential in imparting coherence and shape to her design. Thus, the structure of Jane Austen’s novel is perfect and is ideally suited for the material she wanted to embody and the outlook she wished to present. How to cite Jane Austen’s Novels Plot-Construction, Papers

Ethical Consumerism Means for Businesses

Question: Write an analytical business report on what ethical consumerism means for businesses? Answer: Introduction This business report an analysisof what ethical consumerism means for businesses (Jay, 2008). In the first part, the report talks about what ethical consumerism is and how it is growing in the United Kingdom. Further, it points out what being an ethical consumer means and lists the various products that fall into the category of ethical category. Further, the report puts forward how ethical consumerism is a good strategy for businesses to adopt. The second part of the report consists of a detailed review of Starbucks that claims to operate ethically. Various approaches that have been used by Starbucks UK to become a more socially conscious business have then been identified and analysedby linking this with their ethics as well as values. The third part of the report consists of the results of a short opinion survey on what it is that influences consumer buying behaviour. The survey was carried out from a small sample of 10-15 students at GSM London and a primary research was steered for conducting the survey. The conclusion part includes critical evaluation of ethical consumerism with respect to Starbucks UK and the last part consists of a set of recommendations pointing out how Starbucks UK could become more ethical in nature. A brief overview and analysis of ethical consumerism Ethical consumerism refers to the personal consumption and investment, or simply the personal allocation of funds, where the choice has been informed by a particular issue, be it social justice, human rights, animal welfare or the environment (Auchmutey, 2009). In simple words, ethical consumerism implies more consumers are opting to buy good that are ethically sourced, ethically produced and ethically distributed. In the United Kingdom, the businesses or companies (retailers or producers) that have been consistent in converting to Fairtrade and to selling of sustainable products during the downturn are helping to maintain ethical sales growth in the country. Fig 1: Ethical Spending in UK Source: Gray, 2014 Over the years, the expenditure on various ethical products has grown manifolds. For example, in 2014, the expenditure on ethical food as well as drinks increases by 6% to reach 7bn (Grande, 2014). Ethical consumer is the one who buys products and services that are produced ethically and dont harm environment, animals, people in any sense. Examples of ethical products used widely are fair trade goods, energy-efficient products, recycled goods, organic produce, etc. Hence, buying green houses, ethical food and drink, eco-travel and transport, ethical personal products, all are part of ethical consumerism. Ethical consumption is a powerful tool for the welfare of the entire world (Gayle, 2010). The range of product areas which come under the ethical category includes: Banking and finance Energy Fashion Food and drinks Travel and tourism In the United Kingdom, the ethical consume market grew by almost 15% with the sector worth 60 billion (Taylor, 2007). Ethical consumerism is definitely a very good strategy for businesses to adopt. Ethics are considered crucial to determine the success and failure of any organisation. These impact the reputation of the organisation and help devise a business model which can help the organisation to sustain in tough times. Strong, as well as appropriate ethical policies, for example adopting ethical consumerism strategy, can add great value to a brand, while on the other hand, failure to do the right thing could result in environmental, economic, and social damage and thereby undermining an organisations long-term prospects or visions in the process (Mazar, 2010). Today, the demand for ethically produced products is increasing day by day. Carefully examining how well it is meeting the growing ethical expectations of its target consumers, a business can manage to be profitable yet sustainable even during the time of a downturn. Numerous bottom-line benefits can be availed by demonstrating high ethical standards and adopting an ethical approach in doing the business (Monbiot, 2010). A detailed review of one company claiming to operate ethically Starbucks has around 12, 000 coffee shops in more than 35 countries around the world. Starbucks UK vends coffee drinks as well as beans, and numerous other food products and beverages (Speth, 2008). In addition to this, Starbucks also sells mugs, coffee grinders, coffee makers, as well as storage containers at various stores. It also sells its coffee beans to over 5, 000 businesses, restaurants, airlines, and hotels (Borden, 2010). Starbucks UK incurs very high revenues and employs thousands of people every year. Many approaches have been used by Starbucks UK to become a more socially conscious business. The company firmly believes that the businesses should have a positive effect on the people or communities they work for. So, the company has always dedicated itself at being responsible, as well as considerate, and doing things which can prove to be good for the planet and each other. Some of the approaches adopted by Starbucks UK in order to be a socially responsible business have been summarised below (Banting, 2010). Community Starbucks UK gets highly involved with indigenous efforts attempting to get people together and have positive change whenever it can. The company supports and invests in local neighbourhoods as well as in global communities through strategic partnerships to deepen its ties in the communities where it carries out business (Corrales, 2013). Environment The company has been looking up ways to reduce its environmental footprint and motivate everyone in doing so. The environmental ethics adopted by the company include making use of environment friendly cups, minimising its energy consumption, using responsible building materials and efficient designs to reduce its environmental footprint, reducing water use and many more (Dawson, 2013). Ethical Sourcing Starbucks UK is aimed at buying and providing the highest quality, responsible and consciously cultivated, and ethically sold coffee so as to help the farmers in the country and elsewhere by creating a better future for them. By seeking help of Conservation International, the company has been successful in developing ethical sourcing strategies which enable it purchase products which are responsibly grown and ethically traded. In addition to this, whenever Starbucks UK buys products for its various stores, itassesses its suppliers for their guarantee to social responsibility, as well (Farell, 2013). Introducing Fair-trade Access Fund The Starbucks coffee is not only of the finest quality but its Fair Trade certification ensures that small-holder farmers get a reasonable price, and guarantees investment in economic as well as environment developmental projects that are beneficial for the entirecommunity. The company has put in a large amount of its money into the Fair-trade Access Fund which is a new fund for small holder farmers. The Fair-trade Access Fundprovidesfarmers with the associationsand cooperatives,the long-term credits they require in order to renew their fieldsor use new technologies and equipment. It also offers a completely new facility that gives farmers access to all kinds of business information on Fair-trade practices, crop cycling and information about the localised marketthrough their mobile phone (Frieshner, 2014). Diversity The company welcomes a diversity of people as well as ideas to its business. Starbucks UK creates more and better opportunities for learning and success that can prove beneficial for all its customers, partners and suppliers. The company is committed to upholding a culture where the diversity is valued and respected (Geereddy, 2012). Starbucks UK dedicates itself towards creating and developing a workplace wherein the people or employees from diverse backgrounds are welcome and motivate them to perform their level best. It honours the unique blend of skills, experiences as well as perspectives of each partner or stakeholder. The results of a short opinion survey This section is concerned with primary research. In order to examine the factors influencing buying behaviour of the consumers at Starbucks UK, a short survey is carried out among a sample space of 10-15 students at GSM London. By definition, buying behaviour refers to the process of taking decisions by consumers. Consumer attitudes towards buying different goods depend upon plethora of factors such as cultural, social, personal and psychological. As per the opinion survey, it was found out that out of 15 students, the majority of students claimed that superior quality and taste of the products offered by Starbucks UK are the factors that influences them to buy coffee from the company. On being asked about the factors that make Starbucks UK a coffee leader, majority of the students considered superior quality and ambience of the stores as key factors. Among 15 students, 12 claimed that before going to Starbucks UK, they preferred going to Costa Coffee. Though both coffee chains have been established in UK since decades but the superior quality and taste provided by Starbucks in unmatched. Conclusion To conclude, the coffee giant has tried to clean up its image by adopting fair trade practices and making sure that the raw materials are of superior quality. Reports suggest that there have been recent scandal over its tax avoidance issue. As of now, the company is making best efforts to address various ethical issues concerning people, environment, animals and politics. Starbucks UK work very closely with military troops. The company has been questioned many a times by workers for changing their contracts without notices and sacking workers without valid reasons (Hoy, 2005). Hence, the ethical consumer rating received by the company is worse. As per the Ethical Consumer Rating, the company has received a middle rating for its environmental report. This is due to the fact that there are plenty of environmental issues pending against the company. In spite of these concerns, Starbucks UK has made contributions for the welfare of struggling coffee farmers. This is done by increasing th e purchase of Fair Trade Certified coffee. The company has run many campaigns, such as Supporting Fair Trade and Global Exchange Starbucks campaign to ensure that the company is ethically sound. Moreover, the company has adopted CAFE guidelines i.e. Coffee and Farmer Equity to enable farmers grow coffee in a way which is good for people and our planet. Recommendations Since the company needs to focus on ethical consumerism more carefully, some of the recommendations are: Focus on implementing policies instead of shareholder: It is known that focusing on the interest of shareholders is primary aim of Starbucks but it is recommended that the company focuses more on implementing ethical consumer policies and encourage fair-trade coffee. Ruth Rosselon, Managing Director of Ethical consumer magazine suggest that the consumers should go for coffee chains that encourage fair-trade coffee (Lyon, 1999). Manufacturing healthy food: Starbucks UK is not manufacturing healthy food since portions are too big and drinks contain a lot of calories and fats (Singer, 2000). Hence, there is an urgent need to manufacture healthy foods and drinks. These are some of the recommendations to focus on ethical consumerism. Starbucks UK has the potential to help third world economy by giving portion money in charity which has been earned by selling products. This will, definitely, upgrade the reputation of the company in consumers minds. People will buy a cup of coffee from Starbucks thinking that their one cup of coffee can contribute for the welfare of needy people. References 1. Giesler, M. (2014). Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity. Journal of Consumer Research 41 (October): 849867.2. Jay, K. (2008). First Carbon Neutral Zone Created in the United States. Reuters.3. Auchmutey, J. (2009). Trying on carbon-neutral trend. Atlanta Journal-Constitution (The Atlanta Journal-Constitution).4. Gray, D. (2014.) Accounting and accountability : changes and challenges in corporate social and environmental reporting.5. Grande, C. (2014). Ethical consumption makes mark on branding. FT.com. Accessed on 21 March, 2015.6. Gayle A. (2010). Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health. USA: Oxford University Press. pp. 111132.7. Taylor, P. (2007). Giving well is hard to do: so here's my seasonal guide. London: The Guardian. Accessed on 21 March, 2015.8. Mazar, N. (2010). Do Green Products Make Us Better People?, Psychological Science.9. Monbiot, G (2010). It goes against our nature; but the le ft has to start asserting its own values. The Guardian. Accessed on 21 March, 2015.10. Speth, J. (2008). The Bridge at the End of the World: Capitalism, the Environment, and Crossing from Crisis to Sustainability. Caravan Books.11. Borden, N. (2010)."The Concept of the Marketing Mix., Strategic marketing journal, pp. 212. Banting, P. (2010). Marketing Mix., Journal of the Academy of Marketing Science, pp. 1713. Corrales, T. (2013). Marketing Mix - The 4 P's Starbucks., Prezi Inc, pp. 1-514. Dawson, T. (2013). How Starbucks Uses Pricing Strategy for Profit Maximization (online).,https://blog.priceintelligently.com/blog/bid/184451/How-Starbucks-Uses-Pricing-Strategy-for-Profit-Maximization . Accessed on 21 March, 2015.15. Farell, R. (2013). Starbucks Pricing Strategy., Demand Media, pp. 4516. Frieshner, T. (2014). Starbucks Marketing Mix., Marketing Teacher, pp. 517. Geereddy, N. (2012). Strategic Analysis Of Starbucks Corporation ., Harvard School of Education, pp. 1-2018. Hoy, D. (2005). Critical resistance from poststructuralism to postcritique, Massachusetts Institute of Technology, Massachusetts.19. Lyon, D. (1999). Postmodernity, 2nd ed, Open University Press, Buckingham.20. Singer, P. (2000). Writings on an ethical life, Harper Collins Publishers, London.